The lab

New name.
Larger laboratory.

Nine8 Labs grows from nearly two decades of web practice at Magnetic Web Media—a dependable service studio expanded into a place for automation, AI, content, design, and original tools.

Origin signal

Serious about the work.
Curious about the route.

The service practice pays for the flashlight. The lab decides where to point it. Dependable systems and playful experimentation are not opposites—Nine8 exists at the point where both become more useful.

Flight crew

The Nine8 cast.

A small crew—part human practice, part lab persona—each holding a station.

The Founder, in silhouette with glowing glasses
FLIGHT

The Founder

Mission direction. Asks the useful question.

Gordy, bearded engineer in a Frankie Say Relax t-shirt
CRAFT

Gordy

Builder persona. Keeps the experiments honest.

Tessa holding a Nine8 coffee mug
OPS

Tessa

Right hand. Keeps every mission on schedule.

Mara, CFO, in glasses and a gray blazer
LEDGER

Mara

CFO. Counts what the curiosity costs.

Gum, in an orange beanie with sunglasses
SIGNAL

Gum

Comms & culture. Keeps the frequency interesting.

Mission control room, 1988

Operating principle

Human-led.
Machine-assisted.

Personas support the build; people stay accountable for it.

Open channel

Come see what the lab can do.

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